A chatbot that feels like WhatsApp.

Same familiar chat feel, on the phone. The consumer gives their UPI ID, sends a photo of the bill, and chooses how to be rewarded: cashback now, or a coupon for their next quick-commerce order. Tap the button to walk it through.

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Familiar by design

It looks and behaves like the chat people use every day, so there is nothing new to learn.

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UPI ID, then the bill

The consumer enters their UPI ID and sends the bill. That is all that is needed to reward a real purchase.

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Cashback or a next-order coupon

They pick cashback to UPI now, or a coupon for their next order on Blinkit, Zepto or Amazon.

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Made for quick commerce

The coupon works on the apps people already shop, so the next purchase is one tap away.

Why this works

Instant cashback gives the consumer a reason to act now, and it works no matter where they shopped. Instant-redeemable rewards redeem far better than delayed ones, and UPI is the rail every Indian shopper already trusts.

Sources: Capital One Shopping, NPCI