The consumer flow · 9 steps

Scan to sale, end to end.

Every step the consumer takes, and the data it creates. It runs on DeHaat's Salesforce, so the consumer base, journeys and reporting all live in one place.

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Runs on Salesforce
Steps 6 to 9 use Salesforce: Sales/Data Cloud holds the records, Marketing Cloud runs the journeys and sends.
1

QR code scan

A dedicated QR on standees, kiosks, sampling booths and on-ground branding opens the experience.

Captured: activation, kiosk, city, campaign
2

Registration

Name, mobile, gender, optional email. City and location auto-captured where the browser allows.

Captured: name, mobile, gender, email, city
3

Verification

The number is confirmed. On WhatsApp it is verified automatically when they message us, so no OTP is needed. An OTP can be used as a fallback for other channels.

Captured: verified flag, consent
4

Coupon issuance

A welcome message, plus a unique coupon code from the master database, mapped to its platform: Amazon, Blinkit, Zepto and more.

Captured: coupon code, platform, rules, expiry
5

Coupon redemption

Redeemed on Honest Farms products under set rules: minimum cart value, specific SKUs, platform offers, category promotions.

Captured: redemption, platform, cart value, date
6

CRM, on Salesforce

Every detail lands in Salesforce as a first-party record, segmentable by activation, city, campaign and profile.

Salesforce: unified consumer record
7

Automated journeys

Salesforce Marketing Cloud triggers on behaviour: issued-not-redeemed, nearing expiry, redeemed, repeat-purchase, launches, festive.

Salesforce: Journey Builder
8

Multi-channel reach

Personalised messages over WhatsApp, SMS and email, sent from Salesforce on the lowest-cost channel that works.

Salesforce: WhatsApp, SMS, email
9

Tracking and reporting

A live dashboard: leads, verified consumers, redemption rate, city-wise sales attribution and activation-wise ROI.

See the dashboard →
Salesforce integration

What flows into Salesforce, and what it runs

DeHaat already runs on Salesforce, so this plugs in rather than adding a new system.

Data in

What we send to Salesforce

  • Consumer: name, mobile, gender, email, city, consent
  • Source: activation, kiosk, campaign, city
  • Coupon: code, platform, rules, status, expiry
  • Purchase: redemption, platform, cart value, SKU, date
  • Engagement: journey stage, messages, opens, clicks
What Salesforce runs

Records, journeys, reporting

  • Sales / Data Cloud: the single first-party consumer record
  • Journey Builder: behaviour-triggered automation (step 7)
  • Marketing Cloud: WhatsApp, SMS and email sends (step 8)
  • Reports and dashboards: the metrics in step 9
  • Segments pushed out for retargeting
Retargeting

The data we collect is the retargeting engine

Once a consumer is in Salesforce, the same record drives every follow-up, owned and paid.

Owned channels

Bring them back directly

Trigger WhatsApp, SMS and email from Salesforce: nudge non-redeemers, remind before expiry, prompt the repeat purchase, announce launches. Suppress anyone who already redeemed.

Paid channels

Audiences for ads

Push consented segments from Salesforce to Meta and Google as custom and lookalike audiences. Retarget non-converters, and find new people who look like the consumers who bought.

Segment by activation, city, campaign, product bought and stage, so each message and each ad goes to the right person.

Three ways to run the front end

Same flow, same Salesforce, same dashboard. Pick the front door.

WhatsApp verified chat Independent chatbot Sampling activation