Every step the consumer takes, and the data it creates. It runs on DeHaat's Salesforce, so the consumer base, journeys and reporting all live in one place.
A dedicated QR on standees, tent cards, kiosks, sampling booths and on-ground branding opens the experience.
Captured: activation, kiosk, city, campaignName, mobile, gender, optional email. City and location auto-captured where the browser allows.
Captured: name, mobile, gender, email, cityThe number is confirmed. On WhatsApp it is verified automatically when they message us, so no OTP is needed. An OTP can be a fallback on other channels.
Captured: verified flag, consentA welcome message, then the reward. Cashback to UPI is the default because it works on any platform. A platform coupon for Amazon or Zepto is optional, above a minimum cart value.
Captured: reward type, code, platform, limitBefore any payout: the unique product code is the primary check, the bill is the secondary check for store and location. Cashback is capped per phone number to stop abuse.
Captured: product code, bill, per-phone limitEvery detail lands in a CRM built for email and WhatsApp automation, segmentable by activation, city, campaign and profile. Quick to adopt, no heavy build.
CRM: first-party consumer recordThe CRM triggers on behaviour: issued-not-redeemed, nearing expiry, redeemed, repeat-purchase, launches, festive.
CRM: behaviour automationPersonalised messages over WhatsApp and email, with SMS where needed, on the lowest-cost channel that works.
Channels: WhatsApp, email, SMSA live dashboard: leads, verified consumers, redemption rate, city-wise sales attribution, acquisition cost, repeat purchase and activation ROI.
See the dashboard →Communication is the priority, so the CRM is a ready SaaS tool rather than a heavy build. Cashback and sales data feed one dashboard.
A ready CRM for email and WhatsApp automation, fast to adopt and easy to scale. Communication-first, since generic CRMs have struggled in this category. The data it holds: consumer, source, reward, purchase and engagement.
Cashback pays out through a gateway like Razorpay. The dashboard tracks acquisition cost, sales attribution and repeat purchase, so every rupee of activation is measured.
Where Salesforce fits: DeHaat already uses it. Its automation tool is under review for cost, flexibility and API access, with a custom in-house option for the promoter front end (around 200 promoters, and a promoter app). Sales and cashback data sync to it.
Offline activations leak, so a reward only goes out when the purchase proves itself, and no one can claim more than their share.
A unique voucher code printed inside the pack is the main proof. It confirms a genuine Honest Farms purchase even when packaging and store vary, and it cannot be copied like a photo.
The bill backs up the code with store, date and location. Together the two make a faked claim very hard.
On-ground, QR codes on standees and tent cards drive the same flow, with a photo check where needed. Offline mirrors the online validation, so the data stays consistent.
Sampling earns trust at the price point. Tying it to cashback turns a hand-out into a measured journey.
A sample code gives extra cashback on the first purchase, then normal cashback on the repeat. Trial flows into a known consumer and a second sale.
Because the sample, the code and the purchase connect, the dashboard shows real acquisition cost and conversion, so sampling becomes a budgeted, scalable channel.
Once a consumer is in Salesforce, the same record drives every follow-up, owned and paid.
Trigger WhatsApp and email from the CRM: nudge non-redeemers, remind before expiry, prompt the repeat purchase, announce launches. Suppress anyone who already redeemed.
Push consented segments to Meta and Google as custom and lookalike audiences. Retarget non-converters, and find new people who look like the consumers who bought.
Segment by activation, city, campaign, product bought and stage, so each message and each ad goes to the right person.
Same flow, same data, same dashboard. Pick the front door.