Step 9 · Tracking and reporting

Activation dashboard

Every metric rolls up from the flow. One view across all three front ends.

☁
Cashback via Razorpay · CRM on WhatsApp and email
Payouts run through Razorpay, communication through a third-party CRM. Sales data syncs to Salesforce. Last sync: a moment ago.
Leads generated
—
Verified consumers
—
Redemption rate
—
Acquisition cost
—
Repeat purchase
—
Attributed sales
—
Activation ROI
—

City-wise sales attribution

Attributed redemption value

Acquisition funnel

Scan to sale

Redemptions over time

Last 8 weeks

Channel that drove redemption

Salesforce sends

Activation-wise ROI

Sorted by ROI
ActivationCityLeadsVerifiedRedeemedAttr. salesROI

Illustrative figures. ROI = attributed sales over activation cost; updates live as coupons redeem.