Physical and Digital · One simple loop

Scan a pack, chat, and get cash back.

Two workflows, one system. Offline sampling gives a coupon we can track to redemption. A normal pack from retail, Amazon or Zepto gives cashback to UPI. Both build one consumer base and one dashboard.

Two workflows

Sampling gives a coupon. A pack gives cashback.

Each entry point has the reward that fits it, and both are tracked end to end. See them step by step on the consumer journeys.

Offline activation · Sampling
Coupon, with tracked redemption
  1. Sample at a booth. Scan the QR on a standee or tent card.
  2. Register and play. A quick game, then sign up.
  3. Get a coupon. A unique code for the next purchase.
  4. Redeem on the next buy. Used on the product.
  5. Redemption tracked. We see who redeemed, where and when.

The sample is free, so there is no cashback here. The coupon rewards the next paid purchase.

Retail pack · Cashback
Money back to UPI
  1. Buy a pack. From retail, Amazon or Zepto.
  2. Enter the pack code. The unique code on or inside the pack.
  3. Upload the bill. The proof of purchase and store.
  4. Get cashback to UPI. No coupon to remember.
  5. More off next time. An extra discount on the repeat buy.
The whole cycle

How it all connects into one loop

Both front doors feed the same acquisition flow. Every consumer lands in the CRM, gets rewarded, and is pulled back for the next purchase. The full nine steps are on the flow page.

Two ways to start
Step 1

Acquire

Scan, register, number verified.

Step 2

Validate

Product code first, bill second.

Step 3

Reward

UPI cashback, capped per phone.

Step 4

Capture

Saved to the CRM and dashboard.

Retarget via WhatsApp and email · nudge non-buyers, remind before expiry, prompt the repeat purchase — back to step 1, with a consumer we already know.
Two kinds of code

A sample gives a coupon. A bought pack gives cashback.

The two codes are different on purpose. A sample is free, so it cannot pay cashback. A paid pack can.

Sample code · free sample

Gives a coupon, not cashback

Handed out at offline activations. The sample is free, so there is no cashback. The code gives a coupon for the next paid purchase, and we track it when the coupon is used.

Pack code · paid purchase

Gives cashback to UPI

On every pack sold, in retail, on Amazon or Zepto. After a real purchase, the code plus the bill unlock cashback, and more off the next time.

Redemption and the loop

How the reward is given, and how we close the loop

The consumer buys on any platform, proves it with the code and the bill, and gets cashback. The same proof tells us what was bought.

Step 1

Buy

On any platform or in a store.

Step 2

Prove it

Enter the pack code, upload the bill.

Step 3

Cashback

Paid to UPI.

Step 4

More off next time

An extra discount on the next purchase.

Across every platform

One loop, wherever they buy

Amazon, Zepto, Blinkit and kirana stores all redeem the same way. The code proves the product, the bill proves the platform and store. Every sale lands in one record, wherever it happened.

AmazonZeptoBlinkitKirana store
We know consumption

What, where, how often

From the code and the bill we see the product bought, the quantity, the platform and the repeat rate. So we know real consumption and who is buying again, without needing each platform's own data.

For the build, the loopholes and how each is covered, see how it works →

Two options

Same flow, two front doors

Each is a clickable prototype on its own page. Both feed the same records and dashboard.

Option 1
💬

Chatbot

A chatbot on the phone. The consumer enters the pack code and the bill, gets cashback to UPI, and can take more off the next purchase.

  • + Live fast, fully under our control
  • + Works on any link or QR
Option 2
🎉

Sampling activation

At a booth, play a quick game, take a branded photo to share, walk away with a free sample. The pack code runs the same loop later.

  • + Trial plus social reach
  • + Great for on-ground events
Kept light: ready CRM, cashback via Razorpay
Communication runs on a third-party CRM (email + WhatsApp), not a heavy build. Salesforce stays for sales data; its automation is under review.
CRM and communication

A ready tool, fast to adopt

Email and WhatsApp automation from a SaaS CRM, communication-first. It holds the consumer, source, reward and purchase data, segmentable by activation, city and campaign.

Cashback and validation

Razorpay, with fraud controls

Cashback pays to UPI through Razorpay. Every payout is validated by the product code first and the bill second, and capped per phone number so offline activations do not leak.

Retargeting

The same data brings them back

Trigger WhatsApp and email from the CRM: nudge non-redeemers, remind before expiry, prompt the repeat buy. Push consented segments to Meta and Google as custom and lookalike audiences.

Sampling, linked to cashback

Trial into a tracked repeat buyer

A sample code gives extra cashback on the first purchase, normal cashback on the repeat. So sampling shows a real acquisition cost and becomes a budgeted channel.

See the full data, validation and CRM map →

Walk the flow, pick an option, see the data

Everything starts with a scan and ends with a reward and a consumer you can reach again.